Why use Video?
People are beginning to realize that they can’t spend all day online and that they need to start scanning faster in order to cover as much as they can in less time. There is so much information out on the web now that it is impossible to view it all no matter how fast you can read or scan.
You need to grab their attention in the first few seconds or they are gone to view another web site. People just don’t have the time to read a bunch of text but they will spend a few minutes to watch a video if it has something that they want or need.
There is a reason why YouTube is the second largest search engine in the world. People watch videos to gain information.
Why Videos are better?
There are many reasons videos are better.
According to Forbes Magazine, “Videos have the Highest Return on Investments than any other form of advertising”.
Video is a very valuable and powerful marketing tool. It can capture a person’s life history; their life story, the memories of their life.
Videos show emotion, you can see how sincere someone is by the expressions on their face.
You can hear the excitement in their voice.
Video can give the viewer the since of being there, it can make you laugh and it can make you cry.
People would rather watch a video than read a bunch of text. And if your competitor has video on their web site, your customer will watch their video before they read the text on your site.
How can Video help my business?
Businesses are beginning to realize how important it is to use video in their Marketing, Training,
Security, Messaging and so many other segments of their operation.
Video can record an event and it can document what has been done or show how something can be done.
Video is the most effective way to communicate information quickly.
Videos save time because you can get a lot more information in a short time compared to text and pictures.
Video is changing our world, just as the printing press has some 500 years ago. With the internet, video has exploded in many ways and will continue for many years to come.
Should you DIY ?
If you’re not a videographer, don’t try to make your own video. Everything in your video reflects your image and your business. If it looks cheap, then that’s how your customers will perceive you and your business. It will do more harm than good.
Your video should have good quality lighting, microphones, graphics, backdrops, sound effects, narration, music, HD cameras and be professionally edited. These are all key elements that contribute to a quality video.